Case Study 12

Experiential Programme Design - Ashridge Business School

Situation/Need

Ashridge is one of the world’s leading business schools and leading provider of tailored executive education. Ashridge Experiential Learning is the faculty that provides the professional expertise and practical projects and business simulations that add significant value to their Flagship Leadership Programmes.

Ashridge were looking for an organisation with expertise in experiential learning design and delivery. Specifically they needed a portfolio of practical projects and business simulations, together with the associated training in their use for Ashridge consultants.

Approach/Solution

DDA Consulting provided a suite of practical challenges, projects and business simulations together with training for the consultants involved in the delivery of these activities.

We co-facilitated the initial use of these activities to coach and support the consultants involved.

In addition to the activities themselves, the associated practical materials and equipment and delegate briefs, we also provided trainer manuals for each project. These manuals included alternative versions of the activities to address a range of different training goals. They also included a range of different review processes to be used in different situations with different size groups.

Results

We are delighted to report that DDA Consulting International experiential activities have been in regular and frequent use, in Ashridge, over the last 15 years.

Course assessment and evaluation reports consistently identify the DDA Consulting projects and simulations as the highpoints of the programmes. Feedback from delegates consistently cite the high impact of learning, the relevance to work and the commitment to apply the associated learning back to work, as the significant benefit from these projects.

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What People Say CS

I agree the balance is good there was not one half hour when we were not doing something. I liked the balance of doing stuff alone versus in the group - the time alone was really useful. Time to think and reflect - I almost never do that and here we had the chance to. It was good to then present it back and get comments and questions from others which gave you the benefit of fresh outside views. UK

“Fantastic programme. High level of energy. I got a lot out of the MBTI profiles.” Russia