Following his appointment the new Managing Director at BMW (GB), working closely with his leadership team, agreed a comprehensive and very challenging set of objectives over the following one to three years. These included very ambitious revenue targets based on increasing new car sales by approximately eight times the target he inherited.
If these targets were to be achieved a significant change was needed to the attitudes and behaviours of managers and individual contributors. The company had been very successful, but lacked drive and ambition.
Over the following two years DDA Consulting worked closely with the MD and the leadership team as well as other managers and key staff to improve leadership skills and gradually develop the culture to be more challenging, inclusive and ambitious.
We helped facilitate the creation of a new set of competences and values that formed the basis of a 360 degree feedback profile. This became one key element within a modular Leadership and Management programme delivered by DDA Consulting and attended by all managers in the organisation, including the MD.
The approach included a significant experiential content that provided a series of high impact activities making clear links back to work.
Training to improve skills in managing performance, also designed and delivered by DDA Consulting, contributed to the performance improvement initiative.
DDA Consulting also supported the development of some of BMWs key dealerships, helping them achieve major improvements in customer service.
An internal evaluation carried out by BMW training specialists showed significant changes in attitude and skills. Specific results included:
The ambitious target for new cars in the first year was exceeded
Targets for used cars and customer service also achieved
One of most profitable dealerships moved from 150th to 48th in the independent customer services index
Average staff turnover in following two years was 1.4%
Significant increase in revenue, profits also increased
New communications processes established using video links between HQ and all dealerships –regular Q&A sessions on video
“This is a fantastic experiential learning programme – it’s been very well designed & developed to enable participants to experience how they lead teams in context-neutral situations. We have made the programme available to our Talent Pool as a way of developing their leadership skills and received very positive feedback from all those who attended” Learning & Development Manager, Cancer Research UK When I booked this course I thought I would sit down for 4 days. I really appreciate the mind and body stimulation. Knowing yourself and discovery is key and mixes with invaluable practical experiences. It will deliver great teamwork. Personal Leadership & Influence Programme, Kenya
DDA CONSULTING INTERNATIONAL Pera Business Park, Nottingham Road, Melton Mowbray. LE13 0PB United Kingdom